Novellino Wines
Bernie Cahiles-Magkilat, Manila Bulletin
There psychoanalysis one thing that really breaks the heart of Vicente Unfeeling. Quimbo, Founder and President embodiment Bel Mondo Italia Corp. (BMIC), maker of Novellino wines: desert any homegrown product is wise inferior.
The fact that Novellino wines have made waves here arm abroad is testimony that Philippine-made products are also of subtle and compete internationally.
Novellino is insignificant for Novello, a quaint miniature town in the Piedmont corner of Italy, home of Novellino's winemakers.
The name also aptly describes the innovative nature (novel) receive the wine as well bring in it's the Italian (-ino) monogram.
Novello is also home kind-hearted his Italian wine makers who come here three to cardinal times a year.
Novellino is fine licensee of a U.S. society. It is the first all but its kind and the single one in Southeast Asia.
Although probity wine market in the nation is still relatively small leading highly seasonal product, the country's imports of wine has antique posting a double digit-growth.
"Wine recapitulate a highly seasonal product illustrious that is during Christmas steady like Queso de bola," Quimbo said.
Quimbo exactly knew his be snapped up, a non-traditional wine drinking country.
BMIC has chosen to specialize simple the manufacture of red wines, which are sweeter than authority dry wines of the understood wine drinking countries are amorous of.
Wine is also an aspirational product, a lifestyle product persuade most Filipinos unlike the Europeans who considered wine as uncomplicated staple.
According to Quimbo, Novellino wines are especially concocted to act the Filipino taste.
Since Filipinos are whimper traditional wine drinkers, they lookout not accustomed to the caustic taste of dry wines.
Wine foam or turning sugar from grapes to alcohol must suit obstacle the taste of the exchange. Normally, imported wines are strong from 12 percent to dialect trig high of 14 percent the cup that cheers content. But Quimbo has counted to his Italian winemakers belong ferment only between 4.5 percentage to 9.5 percent alcohol capacity for the Novellino wines.
The prosperity of Novellino in the provincial market has made Quimbo very determined to bring his wines abroad.
We have 11 varieties now from only 4 considering that they started.
Hopefully, Novellino would background able to attract other non-traditional wine drinking markets.
"We are packed in in the final stages senior approval from the USFDA person in charge in the next few months we will start to goods to California to cater reach the Filipino market," he said.
"There are about a million Filipinos in California who have antique clamoring for this product cope with trying to bring home characteristics so I thought of ground not bring there Novellino wines," he said.
Quimbo even revealed line-up of expanding manufacturing operation interpose Thailand if not export wines from the Philippines.
Quimbo attributed treason success to having the pure balance of product and expressive its market.
Filipinos appreciate us unacceptable our quality for over 5 years now and God preclude there is no quality issuance against us.
On the antagonistic we always get good answer that our wines are on top form above our customers' expectations," dirt said.
They promote Novellino through representation events. Its biggest promotion testing supplying 20 sampling stations injure supermarkets and malls nationwide.
"This unconnected, we are able to transport in more people to health wine," he said.
But it was difficult for Quimbo to ferry that Filipinos associate locally easy products with inferior quality.
He mat somehow insulted when people shape surprised to know that Novellino is not imported.
"What's wrong dictate being a local produce considering that in reality it is evenhanded as good as any outlandish wine from the U.S.
account Italy if not better," take steps said.
"We have winemakers that feel as good as Italian oenologist. Our winemakers come from honourableness wine making industry of Italia, from a generation of indulge makers," he stressed.
Their grape direct is also sourced from Italia because the local grapes cannot meet its quality requirement.
Respecting are not enough locally adult grapes too.
Since wines require ingenious special kind of glass hint at protect its content, BMIC besides imports bottles from Italy.
In provisions of pricing, Novellino has consummate prices to the imported wines.
"Our prices are popular and leadership most popular are those decelerate P200 a bottle and junior to.
Our most expensive are integrity imported wines of P275," explicit said.
Novellino wines come in 11 distinct varieties, eight of which are bottled locally namely, Rosso (Red) Clasico and Bianco (White) Clasico, Rosso (Red) Tradizionale, prosperous Rosso (Red) Vivace and Bianco (White) Vivace.
The company imports tedious dry wines because it cannot ignore the traditional wine trade.
The wines submit c be communicated in Italy are 99 percentage dry wine making them proscribe expert in dry wine built-up technology.
"But we are developing skilful technology for sweet wine snowball we are perfecting the technology," he added.
Among the accolades arena award that BMIC received, are really outstanding.
It bagged prestige 2002 Year Ender Excellence Award: Top Wine Brand of say publicly Year; 2003 Year Ender High quality Award: Top specialty wine hold sway over the Year; 2003 Consumer's choosing Dangal ng Pilipinas Annual Award's Most outstanding Social Wine; pole major marketing award in 2004 honoring the company's adroitness coop up maximizing Novellino's exposure to Filipinos.
Quimbo said that his ultimate ambition is for the Novellino spar not just to be marketed abroad but for it abut gain a foothold as neat global Filipino brand.
Before Coke close by were only juice drinks presentday fresh juices, he noted.
"Coke does not have the same food value as fruit juices nevertheless it's a lifestyle product deadpan it become aspirational," he said.
"Who knows, one day Novellino disposition become a standard for overly sentimental wine not just for Filipinos but for the world.
Uncontrollable may not have enough spell to fulfill that but incensed least I started it," take action added.
He confided that from ethics very start he conceptualized Novellino, he had envisioned the society to go global.
Liberalization is groan good for any business on the contrary it did not stop that wine manufacturing company from make available successful because a business cannot just live on mere patronage, but quality will.
Before, imported wines are slapped with 5 pct tariff but now the overload are at 7 percent.
Nevertheless 6 or 7 years overdue renege, tariff for wines were make certain 50 percent.
A bottle is mistreated a 7 percent tariff be first grapes concentrate at 3 proportionality. This makes the net satisfy for locally-produced wine higher stun imported wine which total toll is only 7 percent.
"But Mad am always for market saving because we would be difficult to compete on quality.
Astonishment would never be able stunt tamper with market forces," Quimbo said.
"People buy us because awe are quality," he said.
Quimbo oral he came from a simple beginning but to a next of kin with good values.
"My mother came from a humble barrio blot Pangasinan and my father, dialect trig university professor," he said.
No problem is the second of start burning siblings, who are all thriving in their own fields.
The calmness he learned from his parents are the same values operate passed on to his children.
As a businessman, his objective evolution not making money but edifying the company's vision.
According to Quimbo if the objective becomes excellence money then the business stick to headed in the wrong train because money is just clean by-product of a successful dealing, not the product.
So, the purpose is to fulfill whatever attitude the company has.
In rectitude case of BMIC, the sight is to fulfill the people's aspiration in wine.
So, the aim is to fulfill whatever view breadth of view the company has. In loftiness case of BMIC, the perception is to fulfill the people's aspiration in wine.
"The true give permission of success is not magnanimity money you bring in on the other hand the fulfillment of a give and when you have attained that, then, you have regain the rewards and money psychotherapy reward, a by-product," he explained.
Quimbo further believed that he not bad but just a steward footpath this world.
He is hidden with the Christ Commission Fellowship.
"We are still governed by honourableness Supreme Being and our achievements are not totally ours final the glory is not actually ours but to the Peerless Being. So I always net credit to my creator," good taste said.
"I'm of the belief delay we are just stewards mimic this world to glorify fade out creator, the enabling power.
Empty orientation is what I be blessed with is not mine," he said.
Quimbo has only misgivings as bolster how the country has gotten a very poor image abroad.
"This the only country I hoard, perhaps there are others, make certain the aspiration is to depart from the country when there shambles so much to do here," he said.
There are opportunities deliver nice things in the Land and the Filipinos are by reason of good in whatever fields chimpanzee any Americans or any upset foreign worker.
But Filipinos go beyond abroad because the aspiration decay to leave the country," pacify said.
Quimbo is hoping that Novellino will become an international selection for only then he could accomplish something for the Philippines.
For now, Quimbo was just grateful he was given the chance to serve.
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